Advertising

Want to advertise on Court Form Pro?

Advertising on Court Form Pro is a great way to reach family lawyers, their support staff, and their clients, in a relevant and cost-effective manner.

We run a program of Ethical Advertising, which may be different to what you’re used to if you currently advertise on Google or any of the major social networks. The main differences you will notice are:

• Targeting is high-level only. You can only target by role (lawyer, support staff, client) and by state or territory. All other targeting (eg, age, income, wealth, etc) is too creepy for our liking, and so we do not allow it.
• There is no re-targeting. Your advertisements will be displayed on Court Form Pro in appropriate locations, and may be included in “digests” sent to users by email at appropriate junctures. But if you’re hoping to follow our users to Facebook, LinkedIn, Google, etc, you will be disappointed.
• No contact lists. You will not receive any information about the users of our site. They will be shown your advertisement while using the site, and in “digests” that may be sent by email at appropriate junctures, and that’s it.
• Exclusivity within categories. If you are paying for mortgage-related advertisements on Court Form Pro targeting people in NSW, we won't show any other advertisements for mortgage-related services to people in NSW.
• No irrelevant advertising. Products and services advertised on Court Form Pro must be genuinely relevant to the target audience.
• Simple monthly pricing. Much like event sponsorship, we provide fixed, predictable pricing, as opposed to a convoluted matrix of cost-per-this and cost-per-that. Pricing depends on your service category and your desired target audience, and is quoted based on historical usage patterns.
• Engaged audience. The combined effect of the above approach is that your target audience will be more receptive to your advertisement, and not turned off by creepy online advertising practices that are so prevalent today.

Click here to get in touch about advertising on Court Form Pro

Interested in how we advertise on Court Form Pro?

As a user of Court Form Pro, you may be wondering how our advertising works. The service is free-to-use, but unlike a social network or search engine, we don’t think of you as our “product”.

The first step in our business model is to provide an excellent way to complete court forms. If we can do that, we will attract family lawyers and their clients. And if we can do that, we can pay our bills by selling advertising space on the platform. But if the advertisements make the platform worse, we will lose users, and our ability to cover our costs will decrease. Therefore, our number one priority is to make the product as good as it can be for family lawyers, their support staff, and their clients.

We run a program of Ethical Advertising, meaning:

• Targeting is high-level only. The ads you see are determined by your role (lawyer, support staff, client) and your state or territory. All other targeting (eg, age, income, wealth, etc) is too creepy for our liking, and so we do not allow it.
• There is no re-targeting. See an ad on Court Form Pro? That’s where it will stay. It won’t follow you to Facebook, Instagram, LinkedIn, or anywhere else.
• We don’t give our user contact information. Your details will never be provided to advertisers.
• We don’t allow irrelevant advertising. Products and services advertised on Court Form Pro must be genuinely relevant or we don’t show them.